Privacy policy

Last updated: August 15, 2026

THE MOMS DARLING, operating as The Moms Darling Baby Shop ("The Moms Darling", "we", "us", or "our"), operates this website and online store for customers in India. Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal data when you visit our website, create an account, make a purchase, contact us, request customer support, or otherwise use our services. "Personal data" means information relating to an identified or identifiable individual.

Please read this Privacy Policy carefully. By using our services, you acknowledge that you have read and understood this policy. Where consent is required by applicable law, we will request it separately and you may withdraw it as described below.

Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Identity and contact information: your name, telephone number, email address, billing address, shipping address, and PIN code.
Account information: account credentials, preferences, saved addresses, and account settings.
Order and transaction information: products viewed, placed in your cart, wishlisted, ordered, returned, exchanged, or cancelled; order value; invoices; payment method; payment status; and transaction identifiers.
Payment information: information required to complete or verify a payment. Complete card or banking credentials are generally collected directly by Razorpay, banks, card networks, or other payment partners rather than by us.
Customer-service information: emails, WhatsApp messages, call details, complaints, feedback, and other information you provide when contacting us.
Return, damage, and warranty information: photographs, unboxing videos, invoices, product serial numbers, warranty details, and information needed to assess a defect, shortage, or service request.
Device and technical information: IP address, browser type, device type, operating system, network information, cookie identifiers, and similar technical identifiers.
Website-usage information: pages viewed, searches, clicks, cart activity, referring pages, dates and times of visits, and interactions with our website and advertisements.
Marketing preferences: your choices relating to promotional emails, WhatsApp messages, advertisements, and cookies.

Please do not send us unnecessary sensitive personal information. When submitting photographs or videos for a claim, avoid including faces, identity documents, financial information, or other unrelated personal details.

How We Collect Personal Data

We may collect personal data:

directly from you when you place an order, create an account, contact us, submit a claim, or provide information through our website;
automatically through cookies, pixels, logs, and similar technologies when you use our website;
from Shopify and service providers that help us operate our store, process payments, communicate with you, analyse website activity, prevent fraud, and deliver orders; and
from business partners and other third parties where permitted by law.

How We Use Personal Data

We may use personal data to:

create and manage customer accounts;
process payments and confirm transactions;
accept, fulfil, track, and deliver orders;
process cancellations, returns, exchanges, refunds, warranties, damage claims, and shortage claims;
coordinate troubleshooting, inspection, repair, or replacement with a product brand or authorised service centre;
provide customer care through email, telephone, and WhatsApp;
remember customer preferences and improve our website, products, and services;
measure website performance and understand how customers use our store;
send promotional communications where you have consented or where otherwise permitted by law;
display and measure advertisements, subject to applicable consent and preference requirements;
detect, investigate, and prevent fraud, misuse, security incidents, and illegal activity;
maintain business, accounting, tax, warranty, and transaction records;
establish, exercise, or defend legal claims; and
comply with applicable laws, court orders, and lawful requests from authorities.

Consent and Your Choices

We process personal data when it is necessary to provide a service you have requested, fulfil an order, comply with law, prevent fraud, protect our systems, or for another purpose permitted by applicable law. We request consent where consent is legally required, including for certain marketing or advertising activities.

You may withdraw consent by contacting us at support@themomsdarling.com. Withdrawal does not affect processing that occurred before the withdrawal or processing that is otherwise permitted or required by law. If information is necessary to fulfil an order or provide a requested service, withdrawing consent may prevent us from continuing that service.

You can opt out of promotional emails by using the unsubscribe option in the message. You can ask us to stop promotional WhatsApp communications by replying STOP or contacting us. We may continue sending necessary non-promotional messages about orders, payments, deliveries, support requests, recalls, or account security.

Cookies, Analytics, and Advertising

We and our service providers use cookies, pixels, and similar technologies for the following purposes:

Necessary functions: operating the website, maintaining sessions, securing checkout, remembering carts, and completing transactions.
Preferences: remembering settings and improving convenience.
Analytics: measuring traffic, performance, and customer interactions through tools such as Google Analytics.
Advertising: measuring campaigns and showing relevant advertisements through tools such as Meta Pixel.

Where required, we request consent through our cookie banner before using non-essential cookies. You can manage available choices through the cookie banner or your browser settings. Blocking some cookies may affect website functionality. You can also manage advertising preferences through the controls offered by Meta and Google.

How We Share Personal Data

We share personal data only as reasonably necessary for the purposes described in this policy, including with the following categories of recipients:

Store platform: Shopify, which hosts and operates the technology supporting our online store.
Payment services: Razorpay, banks, card networks, UPI providers, and other parties involved in processing and verifying payments.
Analytics and advertising: Google Analytics, Meta Pixel, and related advertising or measurement services, subject to applicable consent requirements.
Communications: WhatsApp, Gmail/Google services, telephone providers, and other tools used to communicate with you.
Shipping and fulfilment: Shiprocket, Shipmozo, Delhivery, Amazon services, Xpressbees/Expressbees, Blue Dart, Tirupati, Shree Maruti, and other courier or fulfilment partners selected for an order.
Product support: product brands, manufacturers, distributors, authorised service centres, and technicians when needed to troubleshoot or resolve a manufacturing-defect or warranty claim.
Professional and technical services: hosting, security, fraud-prevention, accounting, legal, audit, support, and other vendors that assist our operations.
Authorities and legal recipients: courts, regulators, law-enforcement agencies, government bodies, or other recipients when disclosure is required or permitted by law.
Business transfers: an acquiring or successor organisation in connection with a merger, restructuring, financing, sale, insolvency, or transfer of all or part of our business, subject to applicable law.

Service providers may use personal data only in accordance with their respective agreements, privacy policies, and applicable law. We do not disclose personal data to unrelated third parties merely for their independent use without a lawful basis or required consent.

Shopify

Our store is hosted by Shopify. Shopify collects and processes personal data relating to your access to and use of our store so it can provide, secure, and improve its services. Information submitted through our store is transmitted to Shopify and its service providers.

For more information about Shopify's processing and available privacy controls, visit the Shopify Privacy Portal.

Payments

Online payments are processed using Razorpay and participating banks, UPI providers, card networks, and payment partners. These organisations process payment information under their own privacy policies and legal obligations. We generally receive order-related payment information such as the payment method, transaction reference, status, and amount rather than complete card credentials.

For more information, review the Razorpay Privacy Policy.

Shipping and Brand Customer Care

To fulfil and deliver an order, we may share your name, telephone number, delivery address, PIN code, order reference, parcel details, and delivery instructions with the selected logistics provider.

When you report a manufacturing defect or warranty issue, we may share the information reasonably needed to assess and rectify the issue with the relevant product brand, distributor, manufacturer, or authorised service centre. This can include your name, contact details, invoice, product details, serial number, photographs, videos, and description of the problem.

Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy. Retention periods depend on factors such as account status, order fulfilment, warranty or service requirements, dispute resolution, fraud prevention, accounting and tax obligations, and other legal requirements.

When personal data is no longer required, we take reasonable steps to delete, anonymise, or securely dispose of it, unless continued retention is required or permitted by law.

Data Security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. Our service providers also maintain their own security measures.

No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security. Please do not send passwords, complete card details, banking credentials, identity documents, or other sensitive information through ordinary email or WhatsApp unless specifically requested through a secure process.

International Processing

We sell and deliver products only within India. However, Shopify, Google, Meta, WhatsApp, and other service providers may process or store personal data in India or other countries where they or their service providers operate. Where personal data is processed outside India, we take reasonable steps to use service providers and arrangements consistent with applicable Indian law.

Children's Privacy

Our store is intended for use by adults. Although we sell products for babies and children, purchases must be made by a person who is at least 18 years old. We do not knowingly request personal data directly from children under 18.

If you believe a child has provided personal data to us without appropriate parental or guardian involvement, contact us at support@themomsdarling.com. We will review the request and take appropriate action in accordance with applicable law.

Your Privacy Rights

Subject to applicable law and any lawful exceptions, you may request to:

obtain information about the personal data we process and how it is used or shared;
access a summary or copy of your personal data;
correct, complete, or update inaccurate personal data;
request deletion or erasure of personal data that is no longer required;
withdraw consent for processing based on consent;
opt out of promotional communications;
raise a grievance about our processing of personal data; and
nominate another individual to exercise rights on your behalf where applicable law provides that right.

To submit a request, email support@themomsdarling.com. We may need to verify your identity and request before taking action. Rights are not absolute, and we may retain or continue processing information when permitted or required by law, including for tax, accounting, fraud-prevention, dispute, or legal-compliance purposes.

Grievances and Complaints

For privacy questions, rights requests, or complaints, contact our Grievance Officer:

Abhimanyu Kumar
Grievance Officer
THE MOMS DARLING
163, Kapil Vihar, Pitampura
New Delhi - 110034, India
Telephone: +91 97188 83079
Email: support@themomsdarling.com

We will review privacy grievances promptly and aim to resolve them within one month or within another period required by applicable law. Where applicable law permits escalation, you may approach the relevant authority after first giving us an opportunity to address your grievance.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of third-party websites that we do not control.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, providers, practices, or legal obligations. The revised policy will be posted on this website with an updated date. Where required by law, we will provide additional notice or obtain consent for material changes.

Contact Us

For questions about this Privacy Policy or our handling of personal data, contact:

THE MOMS DARLING
163, Kapil Vihar, Pitampura
New Delhi - 110034, India
Telephone: +91 97188 83079
Email: support@themomsdarling.com